“When I say it’s cutting edge, I’m not kidding.”Īvid hiker and marathon runner Tara Squires said having the new powder form would be more convenient for carrying and storing the drink, opening even more ways to use Xojo. “Science finally caught up so we could create it,” Fuja said. Eighteen months later a team was able to create Xojo X-10. Work began on creating the seemingly impossible powder version after a number of endurance athletes like marathon runners, Ironman athletes and Ragnar teams requested it. “Creating a powder version of Xojo seemed impossible until we joined with a team of scientists to be able to crack the protein code,” said Tannin Fuja, who works with Zoom drink, a company involved in Xojo’s development. Xojo is now released in a convenient powder form that was originally out of the picture for this temperamental protein drink.
It was released locally last October, and since then only more improvements and scientific advances have been made. It’s a fruity sports drink that not only includes electrolytes and energy sources but provides a simple protein that can be taken during strenuous activity without the typical side effects like cramping. (Couresy Zoom Drinks)Īfter two years of research, the right formula was created and Xojo found a niche in the market of sports drinks by providing before, during and after benefits all in one bottle.
“There was an immense number of iterations trying to get the flavors and formula right, because in order to get the protein balanced you have to get everything just right.” Xojo, a protein-based sports drink developed at BYU. “There are five Ph.D.s that are inventors,” said BYU Tech Transfer Director Mike Alder. What Florida State did with Gatorade is what the creators of protein-infused sports drink Xojo hope to do here at BYU.
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